Key Opinion Leader Development
Our Key Opinion Leader program develops your Key Opinion Leaders (KOL’s) into authentic, interesting and influential advocates. Our program trains your KOL’s to connect with listeners and influence them to become “opinion followers” during face-to-face live presentations, media and internet presentations, and traditional publications.
Well Trained key opinion leaders have more influence on listeners opinions and behaviors than traditional advertising. This is because they:
• Are seen as trustworthy and devoid of hidden agendas
• Are believed to have more information and a greater understanding of the facts
• Typically have reputations that enhances the believability of their messages
• Are looked up to by their peers, which is critical when evaluation new and innovative services and product
It’s never been more difficult to hold people’s attention and influence them as it is now: text messages, email, voice mail, cable television, multitasking, social media…all of it interferes with listeners’ attention and speaker believability. Face-to-face interaction is more important now that ever and serves to reinforce your message presented in your advertising, publishing, social media, and media activities.
Our Key Opinion Leader program begins with an assessment of your existing KOL program and your vision for its growth. Additionally, we evaluate the deliverables your KOL’s provide to their listeners. Next, we co-create a communication strategy to your KOL’s about enhancing the outcomes of your KOL program. Finally, we begin KOL coaching and ongoing evaluation of the new KOL program. From there we determine our next steps to sustain your preferred outcomes.
As a result of our Key Opinion Leader program your KOL’s will be better able to earn their audiences’ attention by delivering your message in a more interesting, memorable, and persuasive way. We’ve done this for many KOL’s; we can do this for yours too.
President, Sirona Dental Systems
Our Speaker’s Academy and Key Opinion Leader Program is the best in our industry thanks to Dr. Paul Homoly. He has turned our customers into our strongest advocates.
Director of Marketing, DENTSPLY Professional
Dr. Homoly coached our Clinical Education Team and Marketing Managers how to assemble their presentations in a fraction of the time they use now and deliver it in a way that really interests audiences. His coaching was the key in getting our message to "stick" with listeners, and he made it easy for our team to learn.
Director of Marketing CAD/CAM Materials, Ivoclar Vivadent
One of the best learning experiences we've offered our product marketing manager team was the time we spent with Dr. Paul Homoly. Our product marketing managers speak to dentists, dealers, labs, and at sales events along with presentations to guests, board members and co-workers. Paul was able to transform how we think about every speaking event and coached us one-on-one to be better.
Director of Professional Relations, Kerr
Paul coached our group of KOL dentists as well as members of our internal sales, products, and marketing teams. He showed us how to build relationships with listeners and present technical topics (which can be dry and boring) in a far more interesting fashion than we ever imagined.
Dr. John Rowe Jr.
Chairmen, American Board of Cosmetic Dentistry, American Academy of Cosmetic Dentistry
Dr. Paul Homoly leads our educators academy. He is reshaping and inspiring how our experienced KOL's present as well as helping us discover some "rising stars" within our association. Our goal is to create the best speakers and advocates of the AACD and Paul is making it happen.
Senior VP of Professional Partnerships, Pacific Dental Services
The genius of Dr. Paul Homoly is his ability to put his lessons into a process that makes it easy for his students to follow. Paul coaches our key clinicians and our leadership team. From my 20+ years functioning as a manager and leader, Paul is best I've seen at what he does.
Director, THE DENTAL ADVISOR
Paul is THE go-to interesting expert. He exudes a passion for what he does, and he is a gifted master. Any team will benefit in the areas of speaking to groups large and small, one-on-one interaction, and presenting an authentic, interesting self. I have personally worked multiple times with Paul as my coach, mentor, and teacher over many years. I encourage anyone looking to up their game and hone their skills to work with Paul in any capacity. You will find it is the best thing you've done in your personal and professional life.
Bob Salvin, Founder and CEO
Salvin Dental Specialties
Paul Homoly's leadership communications coaching has had spectacular, measurable results with my entire executive team. He makes it easy and fun to grow as a leader.
Mark Olivieri, Key Opinion Leader Development
Dr. Paul Homoly’s Key Opinion Leaders workshop exceeded all our expectations. Our KOL orthodontists as well as our internal sales/management team leaders attended the workshop and everyone came away with new speaking and influencing skills. A few weeks following the workshop I attended a presentation given by one of the KOL attendees of the workshop. He used several things he learned from the workshop which made him sound more confident and definitely more interesting. We’re looking forward to bringing Dr. Homoly back and continuing our progress.
To start the conversation about improving your KOL program, call 800.294.9370.
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